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The Journey: #005 Board to Death

Writer's picture: Kristi FaltorussoKristi Faltorusso

I remember my first board meeting vividly—not because it was a home run, but because of the sheer anxiety and uncertainty leading up to it.


I wanted to be fully prepared, but I didn’t know how.


I didn’t want to “bother” my boss—he was visibly stressed about it. I didn’t want to ask my peers and risk them thinking I wasn’t ready.


So instead, I spiraled in my own head:


Who would be in the room?

How many people?

What was the format?

Should I stand or stay seated?

Do I take questions during my section or wait until the end?

Did I have the right data? Too much? Not enough?

How long should I present?

Would they expect slides or prefer a more conversational approach?

What would they ask?

I. Was. Freaking. Out.


And then, the meeting happened. And you know what? It was… fine. Not perfect, not a disaster—just fine.


The questions weren’t as terrifying as I imagined. No one expected me to have every answer on the spot. But looking back, I realized I had made it way harder on myself than it needed to be.


If you’re heading into your first (or next) board meeting and feeling the same nerves I did, here’s what I wish someone had told me—and what I’d do differently if I could go back.


1. Understand the Audience


Board members don’t want the nitty-gritty details—they want the big picture. They care about trends, risks, and strategic decisions, not the operational minutiae.


What I Learned:


  • Know who’s in the room and what they care about.

  • If it’s a mix of investors and execs, focus on business impact, not just metrics.

How I Would Have Prepared Differently:


✅ Do a Deep Dive on the Board Members – Check LinkedIn, company websites, and Crunchbase. Who are they? What’s their background?

✅ Identify Personalities & Priorities – Who is the most engaged? Who will ask the toughest questions? Who cares most about Customer Success?

✅ Research Their Experience – What other companies have they worked with? How long have they been on this board? What trends have they seen?


2. Clarity Beats Complexity


I overloaded my deck with data, thinking more numbers = more credibility. Big mistake.


What I Learned:


  • Less is more—focus on 3-5 key takeaways that tell a compelling story.

  • Board members want insights, not an avalanche of numbers.


How I Would Have Prepared Differently:


✅ Align on Company Metrics – Instead of including every data point, focus on the 3-4 metrics that best support company objectives.

✅ Headline-Driven Slides – Let the topline story drive the deck; provide details verbally.

✅ Build an Addendum – Have extra slides ready in case they want more details, but don’t overwhelm the core presentation.


3. Questions Are Not a Bad Thing


I dreaded the “gotcha” moment—that one impossible question meant to trip me up. But most questions weren’t challenges—they were clarifications.


What I Learned:


  • Expect questions, don’t fear them.

  • If you don’t know the answer, it’s okay to say, “That’s a great question—let me follow up.”


How I Would Have Prepared Differently:


✅ Get a Peer Review – Ask a trusted colleague to poke holes in my slides and predict tough questions.

✅ Prepare for Likely Questions – Draft a list of possible questions and have supporting data ready.

✅ Have Asks for the Board – Some boards want to help. Have 2-3 strategic asks ready:


“We’ve lost momentum on an upsell—have you seen strategies that work?”

“I need an intro to XYZ exec—do any of you have connections?”

4. Anticipate, Don’t Memorize


I tried memorizing my entire deck—which only made me more nervous. What actually helped? Anticipating what the board would ask and being ready to pivot.


What I Learned:


Preparing key talking points and anticipated questions is more valuable than a rehearsed script.

How I Would Have Prepared Differently:


✅ Stop Rehearsing the Night Before – Instead, get a good night’s sleep, work out (if that’s your thing), eat a balanced meal, and skip the caffeine overload.

✅ Tell a Story, Not Just Data – Find themes, trends, and patterns. Bring data to life with customer examples.

✅ Rehearse Bullet Points, Not a Script – A board doesn’t want a recited speech—they want a confident, natural conversation.


5. Find Your Board Meeting Buddy


I felt alone prepping for my first board meeting, but I didn’t have to be. I should have found a mentor or peer to guide me.


What I Learned:


You don’t have to figure it out solo. Find someone who has been there before.

How I Would Have Prepared Differently:


✅ Align with Sales & Product – Many of my insights tied back to Sales and Product. Ensuring alignment would have made my presentation stronger.

✅ Find a Trusted Ally – Someone to review my deck, give feedback, and share insights on board expectations.

✅ Ask the CEO What They Expect – Instead of guessing, I could have just asked:


“What do you want to ensure I cover?”

“I’ve prepared XYZ—does that align with expectations?”

Final Thought


Board meetings aren’t a test of your worthiness—they’re a conversation. A chance to showcase impact, align on strategy, and address concerns.


And if you ever find yourself freaking out before a big meeting, remember: You belong in the room.

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